Attio is an online tool in the CRM category. Build a custom CRM with a flexible data model, powerful automations and built-in AI to drive your growth.

What category does Attio belong to?

Attio belongs to the CRM category.

Attio: The CRM that adapts to your business, not the other way around

Attio is a next-gen CRM platform built for GTM teams that want a tool that actually adapts to how they work. Unlike rigid traditional CRMs, Attio lets you model your data exactly the way your business operates — whether you're a SaaS startup, a scale-up, or an investment fund.

The platform centralizes everything you need to execute your sales strategy: advanced automations, real-time reporting, email and calendar sync, and built-in AI that can score your leads, prospect, and answer business questions right inside the interface.

With Ask Attio, you query your CRM in plain language for instant insights. Smart workflows let you automate even the most complex processes without code. And thanks to MCP compatibility and native integrations (data warehouses, billing, customer support, product data), you get a single, real-time source of truth.

Attio is built to scale: sub-50ms latency across millions of records, GDPR, CCPA, and ISO certified. The 14-day free trial lets you get started right away, with no months of setup required.