VWO
VWO is an experimentation platform combining A/B testing, behavioral analytics, and personalization. You test your pages, apps, and features, watch where visitors drop off, then adapt the experience by segment. Its Wandz AI generates hypotheses and builds the variations for you.

VWO is an experimentation and conversion optimization platform used to test, understand, and personalize digital journeys. You can run A/B, Split URL, and multivariate tests on your website, mobile app, or server-side feature flags, without depending on a developer thanks to the visual editor.
The Insights module adds the qualitative layer: heatmaps, session recordings, funnels, and surveys to see where your visitors get stuck before you even form a hypothesis. The data flows into a unified customer base, letting you target precise segments and personalize pages for each one.
What sets VWO apart:
- Wandz, the agentic optimization system that analyzes heatmaps, spots rage clicks and friction points, then generates test ideas and builds variations from a simple prompt
- Full suite: Testing, Personalization, Feature Management, Web Behavior Analytics, Voice of Customer, product recommendations, and push notifications
- Fast infrastructure (dedicated CDN + Google Cloud) designed to limit the impact on load time
- API and integrations to plug in your offline data and existing analytics tools
Built for growth, CRO, product, and e-commerce teams who want to stop deciding on gut feeling and validate every change with data. A free plan lets you try the platform before moving to a Growth, Pro, or Enterprise plan quoted on request.
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Frequently Asked Questions
- What is VWO?
- VWO is an online tool in the E-commerce category. VWO is an experimentation platform combining A/B testing, behavioral analytics, and personalization. You test your pages, apps, and features, watch where visitors drop off, then adapt the experience by segment. Its Wandz AI generates hypotheses and builds the variations for you.
- Is VWO free?
- The pricing model for VWO is: Gratuit puis sur devis. Visit the official website for more details.
- What category does VWO belong to?
- VWO belongs to the following categories: E-commerce, SEO & Analytics.