Bïrch

Bïrch is an ad campaign automation platform. You connect your Meta, Instagram, Google Ads, TikTok and Snapchat accounts, then hand the repetitive work over to the tool: pausing creatives that drop off, scaling budget on what performs, duplicating audiences.

What the tool does

• Automated rules and strategies: you set the conditions (CPA, ROAS, spend) and Bïrch acts on the campaigns without you
• Launcher and Stage: build and launch ads in bulk from a single interface
• Explorer: cross-referenced performance reading to spot the creatives and audiences that hold up
• Audience builder and top audiences to build and reuse your segments
• Reports with custom metrics and timeframes, plus an activity page that logs every automated action

Tracking and integrations

Gateway handles tracking, billed per event: free up to 10,000 events/month, then $10 to $499/month depending on volume. On the connection side: Slack, Google Sheets, AppsFlyer and Hyros. A mobile app, Keiki, lets you follow accounts from your phone.

Pricing

14-day free trial, no credit card. Then Essential at $49/month for small teams, Pro at $99/month with automated rules, Explorer, Launcher and Stage, and an Enterprise plan on quote.